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"The
best way to unearth a new and interesting advertising campaign is
to dig into the interesting facts about the product itself. And
the agency which digs deepest normally comes up with most pay dirt."
-
....Young & Rubicam
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So,
we make sure we dig long and deep. Period. Nothing less will do. |
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How
do we know when we're right? |
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First,
it'll make sense
Second, it'll feel right
Third, someone else will like it
Fourth, it will inspire more great ideas
Fifth, and probably most important - it'll solves the marketing
problem |
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Multiplant,
air-conditioning suppliers needed to move the stock of their relatively
unknown McQuay brand. The competition's advertising basically all
dealt with air-conditioning solving the heat problem. The McQuay
brand needed something more to stand out in the busy market. We
gave it sex appeal. The radio commercial that resulted exceeded
expectations. It did not just get attention; it improved brand recall
by almost 40% in four weeks and inundated the supplier with demand.
There currently is a waiting list for supplies. |
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Our
services include |
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 Campaign
development and implementation
Copywriting
Art direction
Conceptualisation
and production of ads and commercials
Media placement
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