"There
are a lot of great technicians in advertising… They know all
the rules… But there's one little rub: Advertising is fundamentally
persuasion and persuasion happens to be not a science, but an art."
.......... "Bill Bernbach "
"Try
to give each advertiser a becoming style. To create the right individuality
is a supreme accomplishment." ................."Claude
Hopkins"
Over
the years, Image Concept has developed the fine art of creating
corporate images. Art has form. So does persuasion.
Before the launch of their 2002 pageant year, the Miss
Universe Ghana Pageant decided it needed to create a
personality for the pageant that would make it stand out from
the competition. The result was an image that represented pageant:
a modern woman who was smart, intelligent, sophisticated, active,
daring, adverturous and unafraid to take responsibility. The 2002
implementation was a series of commercials that emphasised these
qualities using sophisticated motorbikes, vehicles and airplanes
in an action-movie treatment. These ads captured the minds of
the public and dramatically changed the perception and profile
of the pageant.
Our services include:
Image consulting
Logo development
Slogan development
Corporate Identity handbook
Corporate videos/commercials
Brand name development
Positioning/Re-positioning
Product/Brand
press launches
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